Writing

From the field. Not the vendor blog.

Field notes on hotel systems, PMS migrations, channel distribution, and guest data. Written from inside the work.

Guest Data & CRM July 18, 2026 · 8 min read

Your Repeat Guests Look Like Strangers And Your System Is Why

Most boutique properties carry three or four separate records for the same returning guest. Nobody notices, because nothing breaks loudly. It just quietly costs you the thing you are working hardest to build.

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PMS & Systems July 8, 2026 · 9 min read

SiteMinder + Stayntouch: The Errors Nobody Catches Until Revenue Disappears

Everyone calls this a two-way integration. It isn't, not in the way people assume, and that one misunderstanding is where a lot of quiet revenue leakage actually starts.

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PMS & Systems April 29, 2026 · 8 min read

What Independent Hotels Actually Need to Know About Mews in 2026

An honest look at what Mews actually does, what it doesn't do, and whether it makes sense for your property, without the vendor talking points.

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Revenue Operations April 23, 2026 · 8 min read

91% of Hotels Still Pull Reports Manually. Here's What That's Costing You.

Most boutique hotels run on five, six, seven disconnected systems and still reconcile data by hand. That is not a reporting problem. It is a revenue problem.

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PMS & Systems April 12, 2026 · 10 min read

OPERA to Stayntouch: What Actually Happens During a PMS Migration

I led this migration from inside it, at a high-volume boutique property in New York City. Here is what the vendor project plan leaves out.

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