Sales, marketing, and revenue management usually run as three separate conversations with three separate spreadsheets. RevOps means putting them on the same data, pointed at the same number: total value per guest, not just tonight's rate.
Every engagement is scoped to the property, but these are the five things that come up in almost every RevOps project.
A full pass across your PMS, channel manager, CRM, and reporting to find where revenue disappears quietly. Not a generic checklist. I look at your actual booking pace, segment mix, and rate structure and tell you specifically what is costing you money and roughly how much.
Checking that your rates match across every OTA, your booking engine, and your GDS if you use one. Parity breaks are one of the most common and most invisible sources of lost revenue and OTA ranking penalties.
Moving the conversation from room rate alone to total revenue per available room, including F&B, spa, parking, and resort fees. Most independent properties have no system for tracking this, which means no system for improving it either.
Not eliminating OTAs, they still bring first time guests. Building the direct channel strong enough that repeat guests and referrals do not default to Booking.com out of habit.
If your booking engine is slow, disjointed, or does not reflect real time availability, you are losing motivated guests at the last step. This is usually the highest impact, lowest cost fix available.
Three phases, not a fixed template. The Revenue Diagnostic decides what actually goes into the roadmap, not a boilerplate list of RevOps best practices.
A 45 minute working session plus system access review. I map your tech stack and identify where the leaks are before proposing anything.
A prioritized, property specific plan. Every recommendation ties to RevPAR, TRevPAR, or a direct cost reduction, with a realistic timeline for each fix.
I work inside your systems directly, rate structures, channel configuration, reporting setup, until it runs and your team can operate it without me.
As Reservations Manager and Systems Specialist, I rebuilt the revenue infrastructure at a high volume New York property from the ground up, including clearing a travel agent commission backlog that had been accumulating since 2016 and rebuilding SynXis voice operations that were failing the majority of incoming calls.
Completed a revenue and systems assessment for an independent short-term rental and boutique property group, coordinated through InnDojo, covering channel management and rate strategy across a multi property portfolio.
Currently leading multi property Stayntouch and SiteMinder configuration and channel distribution for a US resort collection.
Both. The diagnostic and roadmap process scales to a single boutique property or a small group. Portfolio work usually means more emphasis on standardizing rate logic and reporting across properties, since that is where the biggest inconsistencies hide.
Most of the properties I work with don't. That is often exactly the problem: whoever is doing revenue management is also doing three other jobs. Part of the roadmap usually includes what can run on autopilot and what genuinely needs a person watching it.
An RMS is a tool. It still needs someone to set the rules, catch when the automated logic is wrong for your market, and connect it to what is happening in your CRM and channel mix. I have configured these tools and I can tell you honestly when a property is ready to lean on one and when it isn't yet.
Read access to your PMS, channel manager, and reporting, plus 45 minutes for the diagnostic call. That is enough for me to give you an honest picture of what is broken before anyone commits to anything further.
The Revenue Diagnostic is a 45 minute working session. No obligation, and you keep the findings regardless of what happens next.
Book a Revenue Diagnostic